Trade Resources Industry Views Nearly 15 Factories of Goodman Fielder in Australia, New Zealand Will Be Closed

Nearly 15 Factories of Goodman Fielder in Australia, New Zealand Will Be Closed

Australasian food company Goodman Fielder plans to sell or shut down nearly 15 factories across Australia and New Zealand over the next three years,as a part of its efforts to generate A$100m($102.56m)in savings.

In an investor briefing,chief executive Chris Delaney said that the company would lower its manufacturing capabilities from the current 53 plants to less than 35 plants by June 2015.

The factory closures,which will primarily affect the bakery division,are expected to boost the company's manufacturing capacity from 60%to 85%.

Goodman Fielder has also initiated a review of underperforming business and plans to divest them,a move which is expected to improve the company's earnings margins.

The profitability of remaining businesses will be increased by eliminating underperforming product lines-the company has already cut nearly 150 lines from its Australian bakery division.

The latest move comes Goodman Fielder after reported a net loss of A$146.9m($150.66m)for 12 months to June 2012-an improvement from A$166.7m($170.97m)loss in 2011.

The restructuring plan includes achieving sales growth by doubling the marketing investment,of which,90%will be allocated to five product categories-bakery,dairy,flour and cake mix,spreads and dressings and mayonnaise.

 

 

 

Source: http://bakeryandcereals.food-business-review.com/news/goodman-fielder-to-close-facilities-in-australia-new-zealand
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Goodman Fielder to Close Facilities in Australia, New Zealand