Gerber Products, a part of Nestle, has introduced Gerber Good Start Soothe formula, which has been designed to reduce excessive crying and colic in healthy infants.
The product, which contains with the probiotic L. reuteri, has been clinically shown to reduce crying time by 50% in colicky breastfed infants, the company claimed.
Gerber Good Start Soothe formula features the Comfort Proteins Advantage, which makes it easy for babies to digest. It has a carbohydrate blend with 30% lactose for fussiness and gas in infants with lactose intolerance.
Gerber also plans to launch Gerber Soothe Colic Relief Drops with L. reuteri later this year. This probiotic supplement will join Gerber Good Start Soothe formula to offer parents more options to help provide relief to babies with excessive crying and colic.
The introduction of Gerber Soothe Colic Relief Drops is part of an agreement between Nestle/Gerber and BioGaia, a Swedish innovative healthcare company specializing in probiotics. The arrangement allows Gerber to exclusively distribute these probiotic drops in the US.
