UK-based juice company Gerber has added Lazy Town bottled water for kids to its drinks range.
Lazy Town Go Water, targeted at 2-6 year olds, links directly to the Lazy Town TV show which highlights the benefits of drinking water to children, according to fdin.org.uk.
Gerber commercial director James Logan said children's drinking habits are established at a very early age, so it is crucial for parents to encourage their wards into good habits as young as possible.
"Getting children to drink water is not an easy task but we believe Lazy Town Go Water will have a strong appeal," Logan said.
Lazy Town Go Water comes in 6x330ml bottles, with a sports cap which helps to avoid any spills. It is available in Asda stores from 3 November 2012, for RRP £1.88.
Its drinks range also includes Smoothies 4x180ml and Fit Fruits 3x200ml.
Gerber Juice Company produces large volumes of fruit juice and juice drinks - either in the form of Chilled/Ambient products.
