Wholly Guacamole, a brand of guacamole owned by Fresherized Foods, has partnered with Sonic, a US-based drive-in restaurant chain, to introduce the Wholly Guacamole Dog.
Fresherized Foods marketing vice president Tracey Altman said the company is excited about the opportunity to offer Wholly Guacamole products outside the grocery store.
"Partnering with SONIC allows consumers to try our product in a new way. Allowing consumers to try our guacamole in restaurants and having them bring home that idea is a win-win for all of us," Altman added.
In order to mark the launch, the company is launching a promotion, which will be supported by an integrated mix of web and social media, in-store Wholly Guacamole product packaging, inserts in newspapers, and television commercials.
Wholly Guacamole products can be found nationally in grocery store produce sections. According to Fresherized Foods, the product is all natural, contains no preservatives or additives, and is kosher certified and gluten free.
