Nine West announced the introduction of its "Shoelaborations" collection with renowned designer Giles Deacon. Shoelaborations is a creative platform that seeks talented individuals doing original work in their unique artistic areas and gives them the opportunity to collaborate with Nine West on a rotating basis.
Shoelaborations launched its first collection with CFDA/Vogue Fashion Fund winner Sophie Theallet for spring/summer 2011 and will debut its collection with Giles for fall 2011. The "Giles Deacon for Nine West" collaboration celebrates Giles' eclectic design aesthetic and vision with technology. The tech-based capsule collection will include uniquely-designed pieces including footwear, handbags and jewelry. Eek, a mouse-like mischievous character designed by Giles, is the iconic figure that is built into each style. All designs will utilize Microsoft tag reader technology, bringing the "Giles Deacon for Nine West" collaboration to life.
"Giles Deacon is a design visionary who has a unique aesthetic and whimsical irreverence that has shaped fashion today," said Fred Allard, Nine West Creative Director. "Together, we are creating a collection that explores technology-infused fashion with Giles' famous character, Eek, incorporated into the designs in unexpected ways."
"Partnering with a global footwear leader such as Nine West has given me the opportunity to expand my reach in the world of accessories and create a collection that reflects my design personality, while capturing the spirit of the brand," commented Giles Deacon. "I was able to revisit one of my favorite motifs, Eek, and bring him to life through a completely new medium, which is exciting for me."
