BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.?
True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did the same for Cervelo until earlier this year. Other True clients include Shinola, Easton Cycling, Giro, Strava and Osmo.
"With unique technologies, a strong product range, and a host of sports marketing assets, we need a strong public relations partner in order to ensure that our message gets out," said BMC's general manager in the U.S., Chris McLaren. "We are looking forward to working with True Communications to further drive demand to our retail partners."
True will represent BMC at this month's Interbike show.
