The 11-strong range is produced by Young’s and sold exclusively through Asda.
The packaging features a bold, eye-catching fish illustration which aims to make natural fish and seafood more appealing by inspiring younger consumers and making it much more fun and accessible. Different colours within the illustration signify variety in species and aid navigation within the range.
While the sub-brand aims for a more fashionable feel, the subtle inclusion of the Young’s logo within the scales of the fish highlights an association with quality.
Source:
http://www.packagingnews.co.uk/design/markets/food/springetts-creates-look-for-funky-fish/