3.5sq metre display had 'brought visitors to a halt as they approached the stand'.
Orchard Toys have been overwhelmed by the response to their new stand at Toy Fair.
The stand features a glass topped underfloor display featuring three interlinking giant floor puzzles, including the new Giant Town Jigsaw.
Orchard Toys stated that the 3.5sq metre display had 'brought visitors to a halt as they approached the stand'.
Managing director, Simon Newbery said: "The unveiling of our new stand led us into the show with great optimism, but the positive reaction of customers and fellow exhibitors has exceeded our expectations."
The firm revealed it had welcomed a large number of visitors to the stand on the first day of Toy Fair, and had received great feedback and enthusiasm for all seven new lines.
