Independent consultancy group Jelf has agreed to acquire The Insurance Partnership Services, which is a regional independent insurance broker based in Yorkshire.
The acquisition will boost Jelf's presence in the North and expands the group's footprint in Hull, Leeds and York and as well as in the West Midlands with a Wolverhampton location.
The combined business, which establishes Jelf as the second largest schemes and affinities broker, will aim to offer several exclusive services for its clients, while continuing to deliver a personal service.
Jelf Group chief executive Alex Alway said that Rob Worrell, managing director of The Insurance Partnership, will join Jelf and enable his team to realise their plans for growth.
Worrell added, "Bringing together the capabilities of two of the leading insurance brokers in the UK will enable us to combine outstanding client service, excellent technical advice and the highest standards of integrity, with the ability to provide a comprehensive range of services."
Formed in 1989 by Chris Jelf, the firm provides a broad range of insurance, financial planning and employee benefit services to businesses and related individuals.
Employing nearly 1,000 members of staff, it has 30 offices in 28 locations across England and Wales.