The aim of the ISO/IEC 19770-1:2012 standard is to help organisations manage their software as a strategic asset of the business, maximising return on investment. This can help organisations win the trust of their clients and stakeholders by providing them with confidence in the quality and adequacy of the organisation's processes.
ISO/IEC 19770-1:2012 establishes a structured baseline for organisations to implement an integrated set of processes for software asset management (SAM). It is divided into four tiers that effectively let you break down the implementation of SAM processes, leading to easier and staged implementation of the core SAM guidance in this standard.
By adopting the ISO/IEC 19770-1:2012 standard, organisations are protected from the costs and reputational damage of being accused of software piracy.
Source:
http://computernewsarticles.com/computer_articles/2012/06/isoiec-19770-offers-an-integrated-approach-to-software-asset-management-288552.htm