Atkins,the diet brand,has launched a new bread mix that can be consumed during all the four phases of the New Atkins Diet.
The company noted that with the launch of bread mix,it is seeking to raise awareness of the fact that Atkins Diet is low carb rather than no carb.
The company is also targeting both dieters and health conscious individuals,while planning to widen the appeal of the diet and its products to other consumers.
The bread mix is not exclusive to those following the New Atkins Diet,but can be consumed by anyone seeking to maintain their weight and lead a healthier lifestyle,as it contains a quarter of the carbs found in a normal whole wheat bread loaf,the company said.
The new bread mix does not require the use of a bread making machine as it can be prepared by hand.It costs £3.99 for the 350g packet.
