UK-based confectionery company Tangerine Confectionery plans to relaunch Wham chew bar, which was introduced in the 1980's, as new Wham Rocket this month.
The new bar will feature original raspberry flavor and colorful sugar crystals which have been combined in sour sherbet, reported the Food & Drink Innovation Network.
Tangerine Confectionery group marketing manager Helen Hartley remarked that the launch of the Rocket will capitalize on the notable consumer love for the Wham brand, whilst also leveraging upon the popular 'dipping' format of other sherbet based products.
"By taking the original tongue tingling chew bar flavor and infusing it into sherbet, we have given Wham a great new twist," added Hartley.
Wham Rocket will be available to retailers from this month for an RRP of 45 pence.
