Vivid is launching a torrent of Twitter-driven PR campaigns to support its new toy ranges.
The company revealed its latest social media plans after reaching 3,700 followers on the social website, and following its latest Little Mix dolls campaign.
Devised by Norton and Co, the online campaigns hope to engage followers and bloggers in brand activity including Cut The Rope, Canimals and Cloudbabies.
Canimals, in conjunction with Aardman, celebrated St. George's Day with the Canimals on Tour social media initiative, asking followers to guess what UK landmarks the characters visited over a series of pictorial Tweets.
The Cut The Rope initiative will be time travel-themed. It will invite followers to guess which era Om Nom is visiting in a competition to win Vivid Nommies.
