Ahead of the impending party season, a special womenswear brand, peppered with a swag South American flavour, has been launched in the UK.
Titled as Ashanti Brazil, the e-commerce site, which is set to take the European fashion scene by storm, specializes in contemporary collections aimed at fashion savvy modern women between the ages of 18 to 30 years.
Replete with an edgy Brazilian twist reflecting the fun-filled vibes of Rio de Janeiro, the e-boutique will offer an array of on-trend, reasonably priced luxury clothing, swimwear and accessories.
While speaking about her inspiration behind the label Ashanti Brazil, the founder, Annabel Nielsen, says, “I’ve spent several winters in Rio de Janeiro and the undying love for colour and vibrancy never fails to amaze me.”
“While British women tend to pull out dark winter coats in block colours, Brazilian babes light up the streets with bold hues and eye catching patterns. My aim is to bring this dynamism to European shores and change perspectives on traditional party fashion,” she adds.
Some of the company’s latest offerings include a strapless peplum midi dress with floral prints, a long-sleeve asymmetrical frock, a playsuit with rose motifs, a backless maxi, an ethnic print waterfall cardigan, a tribal patterned kimono, an Aztec print outerwear and an Amazon cape blazer.
Based in the UK, Ashanti Brazil ships style savvy modern clothing to countries across the globe.
The brand will showcase its latest collection at the upcoming Clothes Show Live to be held at Birmingham’s National Exhibition Centre in December, 2014. (PB)
