Dan Norcross recently announced the official launch of BEYLER & TÜRK, an online made-to-measure men’s shirt brand that combines the finest Turkish fabrics with contemporary styling, precise fit, and meticulous design details, all delivered to the customer’s exact specifications.
BEYLER & TÜRK enters the fast-growing online men’s fashion space with a collection of over 50 men’s shirts that draw inspiration from both European and American fashion sensibilities. Creative Director Peyman Umay is a celebrity fashion designer specializing in bespoke menswear.
He brings a contemporary style to every shirt design. The collection includes three lines - classic dress, casual and specialty – to accommodate all facets of the modern gentleman’s lifestyle.
BEYLER & TÜRK has streamlined the custom experience, something that many men find daunting. Richard Zyne, the company’s CFO explains, “Traditionally, buying a custom shirt means building it from scratch. You are presented with hundreds of fabric swatches and several design choices. Men do not want to make all of those decisions. Our online store is not a tailor shop. It is like a menswear boutique where everything fits perfectly. The shirts have been designed by Peyman. The customers then personalize the shirts with several cuff, collar and pocket options.”
A policy of sourcing fabrics and manufacturing exclusively in Turkey sets BEYLER & TÜRK apart from other menswear brands. Long a world leader in the textile industry with a thriving bespoke market, Turkey’s tradition of craftsmanship is renowned, with many luxury brands also producing there.
Dan Norcross explains, “Our partnerships in Turkey are a key competitive differentiator. Turkish cotton is some of the finest in the world, and these artisanal ateliers provide the detail work that most manufacturers simply can’t.”
BEYLER & TÜRK guarantees a perfect fit for every shirt. Customers may enter their own measurements following BEYLER & TÜRK’s simple online videos, or they may schedule a fitting (currently in NYC only.) If the shirt does not fit correctly, BEYLER & TÜRK will alter or remake the shirt at no additional charge.
