Dr. Dieter Zetsche Will Deliver a 2015 International CES Keynote Address

The Consumer Electronics Association (CEA)® today announced that Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and Head of Mercedes-Benz Cars, will deliver a 2015 International CES® keynote address focused on the latest advances in autonomous vehicle technology. Owned and produced by CEA, the 2015 CES, the global gathering place for all who thrive on the business of consumer technologies, will run January 6-9, 2015 in Las Vegas, Nevada.

Dr. Zetsche will discuss autonomous vehicle technology and its impact on society, mobility and environment, as well as raise ideas and questions for the future. In addition to his insights on the future of Daimler Intelligence Drive, Dr. Zetsche’s 2015 CES keynote will feature the world-debut of a new car concept. His address is slated for 8 PM Monday, January 5 at the Chelsea Theater within the Cosmopolitan.

“With a passion for technology innovation, Dr. Zetsche has led Mercedes-Benz to a top perch in the automobile industry, constantly reinventing technology offerings and perfecting the driver experience,” said Gary Shapiro, president and CEO, CEA. “Cars are becoming the ultimate mobile devices, and Mercedes-Benz’s presence at 2015 CES will definitely create synergy with other platforms and mobile technologies on the show floor. We welcome Dr. Zetsche to the 2015 CES keynote stage and look forwarding to hearing his views on the future of autonomous driving.”

The automotive market remains a driving force behind the strength of the global consumer technology industry. The growth of new vehicle sales in 2014 will propel factory-installed systems to reach $11 billion in revenue, an increase of 20 percent over the past year.

Dr. Dieter Zetsche has served as a member of the Board of Management of Daimler AG since December of 1998 and as Chairman of the Board of Management of Daimler AG since January, 2006. He is also Head of Mercedes-Benz Cars Division, which includes passenger car brands Mercedes-Benz, smart and Mercedes-AMG. Since joining the research department of then Daimler-Benz AG in 1976, Dr. Zetsche has served the company for more than three decades.

The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies.