Global yoghurt brand Chobani wants a scoop of Australia's $250m dip market and to this end has launched its latest product innovation: Chobani Meze Dips, a range of high-protein dips made with authentic strained Chobani yoghurt.
The innovation, says Chobani, is completely consumer driven. It was conceived at one of Chobani's regular fan engagement days.
The launch marks Chobani's first foray into the dips category globally.
Chobani says it is aiming to “redefine the the category with single-serve dips suitable for everyday snacking and not just entertaining” with a high protein (14-15g per serve), 97% fat-free product packaged in a 150g portion.
The dips can be found in the chilled foods aisles in Woolworths nationally.
The polypropylene tub and lid was designed and moulded by PakPot, a South Australia-based company specialising in plastics converting and tooling, and in-mould labelling (IML) for the food, medical and cosmetics industries.
PakPot general manager Joe Matto told PKN that the 150g tub has a unique IML product design which allows it to accommodate an X-label, U-label or a wraparound label, giving customers options for branding and design. The Chobani pot has the X-label.
Matto says there's a lot of growth in the new product development space for IML, such as the exciting work they have completed for Chobani.
The graphic design on the Chobani Meze Dips packaging was executed by local design company The Key Branding.
