Porsche Cars Australia has slashed prices across its two-door sports car and Cayenne SUV ranges by up to 13 per cent as it strives towards doubling local sales by 2020.
The price cuts – which range between $5500 and $36,300 across the Boxster, Cayman, 911 and Cayenne model lines – come as Porsche prepares for the mid-2014 introduction of the all-new mid-sized Macan SUV, a model expected to be a driving force behind its projected sales growth.
On the back of 1373 sales in 2012, Porsche Cars Australia managing director Michael Winkler said the German sports car maker is targeting 2500-plus local sales before 2020.
“Porsche globally has set its sights on sales beyond 200,000 cars before the end of the decade, and we in Australia have now commenced our contribution to that goal,” Winkler said.
The range revisions see Porsche 911 prices drop between 7.5 and 13 per cent, Cayenne prices down 10 per cent, and Boxster and Cayman prices fall five per cent. The price of the Panamera carries over unchanged at this stage.
The cuts see the starting prices of the Boxster and Cayenne fall to just north of $100K ($101,500 and $100,200, respectively), while the entry-level 911 Carrera falls $22,900 to $206,500.
The largest real-number savings apply to the 911 Carrera 4 cabriolet – down $36,300 to $244,600 – and the Cayenne Turbo S – down $34,400 to $259,600.
Winkler said Porsche Cars Australia gave considerable consideration to protecting as best as possible residual values for owners of recent and current cars and insisted customer loyalty would not be forsaken.
“Exclusivity is determined not by volume but by ensuring we always sell one car less than the market demands,” he said.
“This has long been our business approach and will continue to be.”
Winkler also confirmed a 25 per cent price reduction on all ‘high-demand’ genuine Porsche parts sold through Official Porsche Centres as the brand aims to lower ownership costs for all customers.
“Porsche is heading for an exciting time in Australia,” he said.
“Deliveries of the exciting all-new Cayman commence later this month, we have the updated Panamera range coming and all-new versions of our 911 performance icons – the GT3 and Turbo – arriving by early next year.
“Add the Macan into the mix and it’s not difficult to see why our team and our dealers are excited about the future.”
With sales up almost 50 per cent in the first quarter of 2013 (454 versus 303), Porsche Cars Australia is on track to break its all-time sales record of 1380 units in 2007 this year.
