The COTTON USA Sourcing Program promoted U.S. cotton yarns and fabrics at the 25th annual ColombiaTex trade show in Medellin.
This was the first show since the U.S.-Colombia Trade Promotion Agreement went into effect, giving the U.S. cotton industry an added opportunity to generate business at the event.
High traffic volume pavilion placement ensured that the COTTON USA Sourcing Program’s 14 participating U.S. mills and their logos received exposure. The COTTON USA Mark was also featured on a double stand in a new pavilion at the show and on the 11,000 bags and exhibitors’ guides.
CCI’s exposure at ColombiaTex generated $476,000 in earned advertising value for the COTTON USA Sourcing Program. CCI will monitor reports from trade generated through introduction at ColombiaTex but initial indications point to a successful show.
Cotton Incorporated conducted eight presentations on “Color, Silhouettes and Texture Trends Spring – Summer 2014.” Cotton Incorporated also led a conference on the “U.S. Retail Apparel Outlook,” which gathered 270 people from the regional textile industry. Approximately 15,000 people attended the show.
Ten U.S. textile mills participated in the COTTON USA pavilion at the show: Alamac American Knits, LLC; American Denimatrix, Buhler Quality Yarns Corp.; Carolina Cotton Works, Inc.; Cotswold Industries; Frontier Spinning Mills, Inc.; Hamrick Mills, Inc.; Parkdale; Swisstex; and Zagis USA.
