As internet sales and overseas consumers become increasingly important for brands, retail and apparel companies are becoming increasingly aware of the need for a comprehensive, robust strategy to protect intellectual property. On November 13th, the evening prior to the United States Association of Importers of Textiles and Apparel (USA-ITA)/AISA Annual Conference, please join Squire Sanders IP experts from the Hong Kong/Shanghai, San Francisco, and New York City offices for a special seminar on brand protection in both the United States and China. It will take place in New York. The U.S. and China, of course, present different brand protection issues and require different brand protection strategies. The speakers have years of experience helping companies, including fashion houses, adequately protect their trademarks, copyrights, and trade secrets in both the U.S. and Asia.
United States Association of Importers of Textiles and Apparel (USA-ITA)
