The savory snacks market in Spain is led by the affluent group,but is not influenced by the incomes of consumers,says a report by Canadean–Food.
The report'Consumer Trends in the Savory Snacks Market in Spain,2011',finds that the affluent section held over 55%stake in the market but is followed far next by the'hard pressed'group with 16.3%.The highly affluent consumers held only 7.4%.
Individuals aged above 55 were the biggest group of consumers with 24.3%,followed by pre-mid-lifers aged 35-44 with 16.6%;tweens&early teens held the least at 8%.
The male-female share was equal while the urban-rural percentage was 88-12.
When gauged on the basis of education,those at higher education level formed a major part with 32%while the least were the pre-primary section with 3%.
Consumers having more than seven hours of leisure time held 39.5%of the market while those with less than an hour formed only 5%.
Indulgence has been the dominant trend to influence the Spanish consumers,at 53%,followed by changing age structures at 27%.
Among the various categories of the market,potato chips held the largest market value of 36%,followed by nuts&seeds 20%,processed snacks 15%,meat snacks 12%,popcorn 9%,ethnic/traditional snacks 6%and pretzels 2%.
Branded products held more than 70%of share in all the categories except in ethnic/traditional snacks and popcorn,where the private labels held 73%and 71%respectively.
