Dongfeng Liuzhou Motor which is located in the same place with SAIC-GM Wuling—Liuzhou Guanagxi province is likely to be a black horse in the automotive market despite of less shining performance among independent auto brands.
Data shows that from January to October, the growth of sales ranks first due to a volume of 35457 units of trucks and 13% growth rate over the same period last month, and 146625 units of passenger vehicles with a growth rate of 30%. The company forecasts the sales volume of automotive will be 220,000 units with sales revenue hitting 16 billion yuan.
Dongfeng Liuzhou Motor Balong M7C (Cummins engine)
The good sales are partly attributed to sound auto environment. According to statistics of CAAM, from January to October, production and sales of Chinese automotive industry both witness more than 13% growth rate, doubled last year. What’s more important, Dongfeng Liuzhou Motor’s passenger vehicle brand Fengxing which accounts for 80% of total sales grows very fast. This figure show the company already shifts focus from commercial vehicle to passenger vehicles.
In 2010, Dongfeng Liuzhou Motor which makes fortune relying on commercial vehicles has an even proportion in sales of commercial and passenger vehicles. In 2011, in its total 140,000 units of sales, passenger vehicle accounts for 70% reaching 100,000 units. Now, the ratio of commercial and passenger vehicles is 2:8.
In future, Dongfeng Liuzhou Motor will further explore its advantageous commercial vehicle market while continue to put more efforts on passenger vehicles by developing SUV model from current MPV model.
