Pacific Sunwear of California, Inc. (PacSun), a leading specialty retailer, has appointed Amber Fredman-Tarshis as its senior vice president and chief marketing officer.
In her role, Fredman-Tarshis will work closely with the company’s leadership team to further strengthen the PacSun brand among consumers while developing new and effective ways of reaching the consumer. She will report directly to Gary H Schoenfeld, president and CEO, PacSun said in a statement.
Schoenfeld, said, “I have been really impressed by Amber’s leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team. Amber’s diverse and accomplished marketing career, which includes executive roles at Puma, Warner Bros., Victoria’s Secret and most recently CMO at Guess?, is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic.”
Fredman-Tarshis said, “I followed what Gary did with Vans as he turned it into a highly relevant global lifestyle brand, and I believe that PacSun is on the cusp of accomplishing a similar transformation. Much of my career has been focused on creating emotional connections with consumers and telling great stories that bring brands to life. I look forward to developing the brand’s Golden State of Mind positioning and celebrating the incredible stories PacSun has to share.”
PanSun is a leading specialty retailer focused on bringing customers a curated merchandise assortment featuring relevant and covetable brands that authentically embody the creativity, optimism and diversity inspired by the California lifestyle. The company currently operates 620 stores in all of 50 US’ states and Puerto Rico. (GK)
