Performance apparel, footwear and accessories marketer Under Armour has signed a multi year partnership with rugby club, Wasps and has become the club’s official technical wear partner.
According to a Wasps press release, it became the first Aviva Premiership rugby club to secure a deal with Under Armour.
Under Armour is also technical partner to the Welsh Rugby Union, Top 14 giants Clermont Auvergne and Barclays Premier League football club, Tottenham Hotspur FC.
British tennis star Andy Murray and Masters winner Jordan Spieth have also signed multi-year deals with the performance sportswear marketer.
“The partnership also includes commercial marketing rights and in-stadium signage,” the Wasps press release added.
The innovative new kit will enable peak performance in all weather conditions, including sweat-wicking HeatGear fabric to help keep players cool and dry and ArmourGrid technology for light, durable strength.
These technologies are already integrated within the apparel of fellow Under Armour partners Welsh Rugby Union and Top 14 giants Clermont Auvergne, and worn on-pitch by world-class athletes.
Under Armour become the seventh new partner in the past year to sign with Wasps and will feature on Wasps’ playing shirt alongside the club’s two Fortune 500 companies, Land Rover and EMC, and FTSE listed DS Smith.
David Armstrong, Wasps CEO said, “To attract a brand of the size of Under Armour, alongside Land Rover, EMC and DS Smith, is testament to the commercial programme we are implementing at the club.
“This partnership reflects the progress made by the club, commercially as well as on the pitch, as we aim to build one of the most aspirational groups of partners in professional rugby,” Armstrong too added.
“To have a brand of the quality of Under Armour supporting us and providing apparel, which is designed and developed to make athletes better, is a huge boost,” Dai Young, Wasps director of Rugby said.
“Under Armour are respected for their commitment to work alongside athletes to ensure their elite performance line is at the cutting edge of their chosen sport, helping to improve performance,” he noted.
Chris Bate, MD Europe at Under Armour, said, “Wasps’ traditions and dedication to the game are a great fit for what we stand for at Under Armour.”
