Toast Vodka, Florida's Miami-Born vodka by entertainment mogul Dieuveny "DJ" Louis aka Mr. Toast, will launch limited edition First Response bottles to benefit causes and charities for which first response is needed.
The Toast First Response limited edition bottles will be revealed and sold for charity benefit at the 13th annual IRIE Weekend in Miami on Friday, June 30 at Baoli, and will be featured as the official Birthday Toast for Kevin Hart's All-Star Birthday Brunch Sunday, July 2 at Miami's River Yacht Club.
"To toast to any occasion is to celebrate. This year we are excited to be celebrating the biggest IRIE Weekend ever with our family from Toast Vodka," said DJ Irie, founder of IRIE Foundation.
The inspiration for Toast Vodka came after the life epiphany experienced by Louis's firsthand account of the tragic earthquake and resulting devastation that struck Haiti in 2010. After arriving to his hotel in Port-au-Prince on January 12 of that year, DJ eschewed his typical routine of meetings at The Montana Hotel in favor of sightseeing and exploring his beloved hometown.
Mere hours later, the island was struck with a 7.0 magnitude earthquake, leaving the majority of the hotel's patrons unable to escape. Spared, DJ vowed to champion the importance of living life to the fullest because in life you should always find a reason to celebrate with a Toast.
"IRIE and I have been friends for many years now and have always connected via our shared passions for the City of Miami and a desire to give back," says Louis.
"We're excited to reveal the very first Toast First Response Edition bottles to benefit the IRIE Foundation at this year's thirteenth annual IRIE Weekend. Toast Vodka is the anthem of celebration, and Toast First Response will celebrate and support charities in need of First Response across the world."
Guests, press and VIPs attending the June 30 IRIE Weekend Celebrity Golf Tournament at the Miami Beach Golf Club will have the chance to purchase the first Toast First Response Edition bottles with proceeds directly benefiting the IRIE Foundation.
