Character Options is celebrating its most successful UK toy Twitter party to date.
Launched to honour its new Peppa Pig Theme Park toy collection, the social media event took place on March 26th and delivered nearly eight million tweets to 872,000 users.
The #PeppasThemeParkParty was coordinated by Character Options and Entertainment One with the help of the online mum's magazine www.UKMums.tv and a team of mummy bloggers.
The party enabled mums at home to discuss the new Theme Park collection and engage in Peppa Pig activities.
Within five minutes, the hashtag was trending and throughout the two hour party it held the position 4th to 6th most talked about Twitter topic in the UK.
Source:
http://www.toynews-online.biz/news/38530/Character-Options-Twitter-party-delivers-8million-tweets
