City Sports appointed Eve Bould to the post of director of marketing, effective immediately.
Bould joins City Sports with 12 years of marketing experience with a variety of organizations, including Jenzabar, Patagonia, Staples and Bain & Company. Her broad base of expertise is focused upon building quality brands and communicating value through email campaigns, websites, online advertising, catalogs, trade shows, public relations, and social media.
Bould earned her MBA degree at Harvard Business School and completed her undergraduate work at Duke University.
“We are thrilled to welcome Eve on board to lead our efforts in communicating City Sports’ superior brand value throughout all the markets that we serve. Her insightful strategic leadership, coupled with her competent analytical strength, will help us lead the charge through multiple sales channels as we meet the dynamic needs of our social media focused customers,” said City Sports President and CEO Edward Albertian. “Eve also has intimate knowledge of the importance of building strategic partnerships with key vendors, having worked at Patagonia in a similar role. Eve is a fantastic addition to the leadership team at City Sports.”
Founded in Boston in 1983, City Sports currently operates 26 metropolitan stores across the East Coast, with locations in Maryland, Massachusetts, New York, Pennsylvania, Rhode Island, New Jersey, Vermont and Washington, D.C.
