The National Shooting Sports Foundation (NSSF) is adding another year to its agreement with Sands Expo in Las Vegas for the SHOT Show.
Under the new terms, NSSF will put on the SHOT Show at Sands Expo through 2018.
The 2014 SHOT Show, which ran Jan. 14-17, attracted more than 67,000 in total attendance, an all-time high, and was the fifth consecutive SHOT Show held at Sands Expo. NSSF had previously extended its stay at the venue for three years through 2017.
SHOT Show is the fifth largest trade show in Las Vegas and the largest trade show of its kind in the world.
"Sands Expo has spent millions of dollars evolving the venue in order to meet SHOT Show's needs and to make our attendees feel welcome," said NSSF Senior Vice President and Chief Marketing Officer Chris Dolnack. "We've been pleased with the improvements, and we look forward to continuing to work with them to build on our success here in Las Vegas."
"Everyone at Sands Expo enjoys having SHOT Show in the building. The team is wonderful to work with, and it's exciting to know that we've played a role in helping them grow," said Ashlyn LaPorte, Sands Expo executive director of event management. "We look forward to continuing this relationship, and can't wait to see what records will be broken in subsequent years."
Sands Expo recently completed a $37 million renovation that significantly upgraded its facilities, including redesigning and remodeling the lobby and adding escalators, new carpeting, Wi-Fi hotspots, food outlets, digital signage and other amenities that have enhanced trade-show experiences for exhibitors and attendees.
