India-based Wipro Consumer Care has re-launched male grooming brand Aramusk nationally by repackaging it, and also expanded its product range.
Aramusk, which includes soaps, deodorants and talcum powder, was re-introduced by Wipro in Kolkata in January 2012.
The brand was rolled out in Maharashtra, UP, Gujarat, MP, Rajasthan and the NCR, towards the end of October, according to thehindubusinessline.com.
Wipro Consumer senior VP Anil Chugh said the process for a pan-India roll out of the brand is underway.
"The re-packaging has been done to make it more youth-centric. But we have retained the traditional way in which Aramusk was written," Chugh added.
Positioned as a premium men's offering, Aramusk portfolio has been expanded to include talcum powder, besides soap and deodorants, and the offerings in the deodorant segment increased from four to six.
The brand has been introduced in the north and west and would soon enter the southern States.
