Character Options is expecting sales in excess of 500,000 units of its new ChillFactor by the end of the year.
ChillFactor hit shelves last week with TV advertising commencing on Friday, May 19th. And Character Options is already reporting success across retailers.
A statement from the company indicated that ChillFactor rose to Amazon's number one spot for toys sales and number two for household products last weekend.
Jerry Healy, Character Option's marketing director, said: "The instant success echoes that of Scandinavia, where the product has already gone on sale, and also in Australia where the brand was launched last year.
"With the product being such an instant success, we are now working hard to meet the retail demand and are trying to arrange further shipments to the UK."
The product was demonstrated to parents at Mums Show Live last weekend and will be displayed to over 90,000 visitors at June's Good Food Show.
Also this year, Character Options will be supporting a Welsh special school in a unique Doctor Who project, sponsoring the printing and production costs of the school's one off Doctor Who fan magazine.
Pupils of Ysgol-Pen-y-Bryn school in Swansea will write, design and publish the title and in celebration of the brand's 50th anniversary, master toy licensee Character Options is 'delighted to be involved'.
The school's magazine will be launched on July 2nd at an event at the Doctor Who Experience in Cardiff Bay.
