Ugg announced the grand opening of its two newest retail stores in Canada: Robson Street in Vancouver and West Edmonton in Alberta. The locations are the eighth and ninth Ugg stores in Canada, respectively.
"Consumers in Canada, as well as around the globe, recognize that the Ugg brand encompasses quality and luxurious comfort and we are pleased to continue our expansion in this important region," said Connie Rishwain, President of Ugg. "Whether visiting us in-store or online, we are dedicated to offering a seamless, multi-platform shopping experience that showcases our diversified product offering."
The 2,300 square foot Robson Street, Vancouver Ugg store is located at 960 Robson Street a three block shopping and entertainment destination in the heart of Vancouver, British Columbia. The West Edmonton, Alberta Ugg store, with its nearly 2,200 square foot of retail space in the West Edmonton Mall, the largest mall in North America, is located at 2342-8882 170th Street NW, Space S-200.
"Our direct-to-consumer retail strategy allows us to effectively communicate our product evolution story, both domestically and internationally. Our aim is to clearly define meaningful growth opportunities in Canada and cultivate the brand's untapped potential," said Gerard Marceda, vice president of North America retail for Deckers Brands. "Vancouver and Alberta bring the total number of Ugg Canada stores opened to nine locations."
Both new locations offer consumers a luxurious shopping environment, featuring a warm, earth-tone palette with sleek stone and dark metal accents. The stores have nearly 600 SKUs on display, with 30 percent of them consisting of non-footwear products, such as the brand's popular collection of Ugg Home, loungewear and handbags.
Infinite UGG
Consumerwill have access to the entire breadth of the brand's product assortment, regardless of whether the item is in stock in the store or not. Known as "Infinite Ugg", the program benefits busy holiday shoppers by allowing sales associates to fulfil size and color demands for products anywhere, anytime in a seamless manner. In addition, patrons of the stores have the ability to order select products and have them shipped directly to their home free of charge. Shoppers in West Edmonton have the added option of picking up their products in-store when they place an order online.
Bling It On
The stores also offer the popular "Bling It On" customization program that allows consumers to transform their coveted classic Ugg products through a selection of dazzling Swarovski crystal patterns and statement-making looks. This includes select loungewear and apparel and the Ugg Classic Mini, Short and Tall boots across gender and size ranges.
