The new Barbie building blocks range represents Mega Bloks’ largest launch in the UK.
The girls’ construction line – out in the UK on March 9th and licensed by Mattel – will be backed by mammoth marketing activity to ensure it gets off to a strong start, like it did in the United States last December.
“We are extremely excited about launching Mega Bloks Barbie and, as the biggest ever Mega Bloks launch in the UK, it marks a real highlight for the company,” European marketing manager Peter Fuller told ToyNews.
“Distribution for the range is excellent with great selections across all key toy specialists, grocers and indies.
“We are delighted with progress [in the US]. We are seeing strong week-on-week growth in all major accounts since planograms were set and are getting excellent reviews of our product online.
