The textile industry of Iran needs to form a network of marketing and sales units in factories, as the industry has a high value for finished products and can maintain a working capital for producers, according to Golnaz Nasrollahi, General Director, Department of Textile and Clothing Industry, Ministry of Industry, Mines and Trade, IRNA reported.
She emphasized the managerial role of producers in the textile market and how producers throughout the world offer their products to the consumers in different ways. According to Ms. Golnaz, the formation of marketing and sales units in factories, establishment of stores and places for direct delivery, formation of market research units and contacts with final consumers is among the steps that producers should take for the growth of the Iranian textile industry.
Ms. Golnaz stressed that textile factories in Iran should move towards modern methods in order to compete with products imported from other countries.
She said what is important is change in production approach as there are many active competitors outside the country who launch the process of sales and marketing prior to production.
Ms. Golnaz further remarked that if managerial approach is changed in textile industry the finished costs will reduce and marketing and sales system will also be reformed.
According to Ms. Golnaz, those who have taken even a small step towards fashion and designing have well experienced its direct effects on the growth of production and sales and other benefits.
The textile industry in Iran consists of about 9,800 production units, accounting for 11 percent share in Iranian industrial sector. The textile industry accounts for about 12 percent of the total employment in Iran’s industrial sector. (GK)
