Trade Resources Industry Views Yahoo Has Bid Between $600m and $800m

Yahoo Has Bid Between $600m and $800m

Yahoo Bids up to $800m for Video Site Hulu

Yahoo has bid between $600m (£397m) and $800m (£530m) for premium on-demand streaming video site Hulu, according to reports.

There is a $200m range in the bid because Yahoo has proposed a number of different prices based on numerous stipulations, including the length of the licensing rights and how much control programming companies, who sell Hulu, can exert over their media, AllThingsD reports.

Hulu currently provides web syndication services for Yahoo, in addition to other websites, including Facebook.

The acquisition will not be Yahoo's last, as the internet giant is considering bids of between $150m (£99m) and $200m (£132m) for two mobile and communications companies.

Yahoo has seemingly embarked on an acquisition trail. Last week, the firm's CEO Marissa Mayer concluded a $1.1bn (£725m) deal to take over microblogging and social networking website Tumblr.

The idea to buy Hulu, which is a joint venture consisting of Comcast, Disney and News Corp, is part of Yahoo's plans to beef up its lacklustre video offerings to lure advertisers in what is becoming an essential market for internet companies.

It comes after Yahoo failed in its attempt to purchase French video site DailyMotion due to issues with French regulators. DailyMotion is a similar website to YouTube, which Yahoo had also attempted to acquire before Google swooped in with a $1.65bn offer in 2006.

Yahoo had bid for Hulu on Friday, becoming one of at least seven potential suitors for the video site, Bloomberg reported. The others included KKR & Co, DirecTV (DTV), Time Warner Cable, Guggenheim Digital, and a joint offer from Silver Lake Management and talent agency William Morris Endeavor Entertainment.

However, sources say that any bids under $1bn are unlikely to be considered.

Source: http://www.computing.co.uk/ctg/news/2270803/yahoo-bids-up-to-usd800m-for-video-site-hulu#comment_form
Contribute Copyright Policy
Yahoo Bids up to $800m for Video Site Hulu