Launched on August 12, 2013, One Dress A Day is the first site of its kind to provide shoppers with a daily fashion fix by offering one new limited edition dress every single day, 365 days a year.
Debuting with 'The Stockholm', a skater style, and consecutively offering new dresses daily that tap into various style profiles, the innovative e-commerce platform launched with much acclaim and consumer attention leading to multiple dress styles SELLING OUT within hours of hitting the site.
"I'm so thrilled that the response of One Dress A Day has been so huge over the last 7 days since we launched," notes Bruno Schiavi, Chairman – Founder of both One Dress a Day and its parent company, JUPI Corporation. "This is a brand new concept that doesn't exist anywhere in the world, so for me, having such amazing reaction so soon solidifies that we found a white space in the market. Consumers want everyday newness and variety to feed their hunger for online shopping in a world that's based on instant gratification."
The combination of One Dress A Day's curated luxe designs and affordable prices has proved to make this one-of-a-kind collection an overnight sensation with consumers. With limited stock on highly coveted pieces, the site urges you to act fast and shop your favorite pieces before they sell out!
What: Newly launched e commerce site, One Dress A Day, sells out of a number of dresses released within the first week; encouraging customers to act fast and shop the site's limited, daily design selection.
About ODAD
One Dress A Day is the first-ever online shopping destination to add a completely new limited-edition dress style every single day, offering an exciting shopping experience for the modern woman 365 days a year.
Although the dresses, sized from XS to XL, are introduced daily, they will only ever be available for 30 days or until supplies run out. Made in the USA using high quality Italian and French fabrics and feature intricate beading, classic cuts and feminine styles.
About Jupi Corporation
Established in 1996 by Australian fashion designer Bruno Schiavi, Jupi Corporation has become a major global supplier of retail products for men, women and children including lingerie, underwear, shapewear, accessories, swimwear, outerwear, sleepwear and footwear. Jupi's branded products, as well as private label programs, are distributed throughout the following key markets: Australia / New Zealand, The United States, Germany, United Kingdom, Canada, The Middle East, Indonesia, Ireland, France, Russia, Thailand, Malaysia, Singapore, Spain, Netherlands and Brazil.
