Luxury Swedish design brand LELO showcased its "objets de plaisir" for the second time at Cannes Film Festival. LELO came at the 65th Cannes Film Festival with a short film by the Swedish designer company set to be projected at prime locations across the city for the duration of the film festival.
"Marilyn Monroe is the inspiration behind this year's event and we're going to show that LELO holds the coveted position she sang about, usually reserved for diamonds – as a girl's best friend," said LELO CEO Miroslav Slavic.
For 2012 edition, the entire Lelo's portfolio will be on display: some of the world's most luxurious personal massagers along with lingerie, nightwear, and massage oils and accessories.
LELO's latest foray into the intimate lifestyle industry's creative side follows hot on the heels of their success at Milan Design Week – during which the brand hosted the event's hottest closing party, attended by many of the top names in design and fashion.
