Hawkin's Bazaar has revamped its popular collection of party bag sets, offering customers more choice in age range, price points and themes.
The new line of party bags can also help customers save up to 60 per cent when compared to buying each item individually.
The company's pre-made party bag range was launched in 2011 at www.hawkin.com and enjoyed steady success since then.
David Mordecai, MD at Hawkin's Bazaar, said: "We've taken our party bag range back to the drawing board and have come up with an even bigger and better selection than before.
"Our customers can now find a party bag for any children's party, no matter what their taste, age range or budget."
Hawkin's Value range of party bag is already proving to be an early bestseller.
Retailing at £1 each, it contains toys, novelties and a bag of sweets, while the £4 Bumper Party Bag offers toys for girls and boys and comes with a multi-buy offer that reduces the price of each Bumper bag to £2.50.
This month the toy store also introduces its range of themed party bags, including magic, fairy and joke kits.