Anthropologie, the large U.S. brand under the Urban Outfitters retail umbrella, will make a second trip to East Africa in January 2014.
The January trip follows on the heels of a very successful visit in September, during which executives from Anthropologie placed orders with several Trade Hub-supported firms.
January’s visit – to Ethiopia, Kenya and Rwanda - will be the final technical push with vendors to ensure that the products meet Anthropologie’s quality standards.
The Trade Hub has been working intensively with Anthropologie, helping the company to build its sourcing strategy for Africa and ultimately develop business relationships with East African firms.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=156559
