Supermarket Asda is replacing a "large part" of its private label toy business with Little Tikes branded products.
It's part of a 'good, better, best' re-brand and also includes nursery, apparel and gift products.
The toys launch this weekend (Saturday, April 13th) and prices range from just £1 up to £28.
The first Little Tikes product line in Asda stores will focus on nursery and pre-school toys, ranging from 0 to six years. The initial collection includes 86 products, with plans to introduce a further 25 in the next few months.
Categories will include impulse toys, mobiles, rattles, wooden toys, plush, lights and sounds learning, electronic toys and many more.
Source:
http://www.toynews-online.biz/news/38618/Little-Tikes-replaces-many-own-label-Asda-lines
