July activities aim to raise awareness of local businesses including toy retailers.
Indie toy store owners are being encouraged to take part in Independent Retailer Month in July.
Retail champion Clare Rayner is urging stores to get involved with a host of footfall-boosting activities.
July marks the UK’s third Independent Retailer Month, aiming to raise awareness of local businesses and retalers across the UK.
The month-long celebration calls on retailers to come together and create promotions, activities and events to capture the imagination of the local community.
“Just last month it was revealed that the number of empty shops across the UK has hit an all-time high according to the British Retail Consortium, and the Centre for Retail Research forecast that by 2018 one in five shops could have disappeared from our high streets," said Rayner.
"The only way to try and stem further closures is for retailers to be proactive, not only reminding local customers that they’re here, but to give them more reasons to visit.
All retailers taking part in Independent Retailer Month have access to a range of free, downloadable materials and resources, from promotional posters and window stickers to media liaison templates and more.