Trade Resources Industry Views Waitrose Has Once Again Teamed up with Heston Blumenthal to Launch a Range of Ready-Meals

Waitrose Has Once Again Teamed up with Heston Blumenthal to Launch a Range of Ready-Meals

Waitrose Rolls out Dine in Heston Range

UK upmarket retailer Waitrose has once again teamed up with celebrity chef Heston Blumenthal to launch a range of ready-meals.

Rolling out in stores this week, the Dine In range is inspired by recipes from the chef's Cook at Home book, the retailer said today (1 October).

The range features five main courses; fish pie, lasagne, chilli con carne, shepherd's pie and macaroni cheese (all priced at GBP4.89 (US$7.89)) and two side dishes; ultimate mash potato (GBP2.99) and carrots with caraway butter (GBP2.69).

The launch follows a Waitrose Christmas dessert offering from the chef revealed in July. The Heston dessert line-up, which already includes the hidden orange Christmas pudding, also includes a modern take on the classic baked Alaska.

Source: http://www.just-food.com/news/waitrose-launches-dine-in-heston-range_id120639.aspx
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Waitrose Rolls out Dine in Heston Range