NHS England has issued a tender worth between £200,000 and £2m to train 100,000 people in basic online skills, in its bid to boost health literacy.
The plan comes under NHS England's commitment in 2013/14 and 2015/16 to reduce inequalities.
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"In order to drive and support the delivery of this commitment, NHS England requires a new arrangement for the provision of management agent services, to include management, promotion and development services, to pilot a range of initiatives to support getting people online, so they can benefit from the opportunities of the digital revolution in health," the tender states.
The management services will include the co-ordination of a network of online training centres; the management of the delivery of online training; promotion and marketing; funding management; user engagement and programme evaluation.
The contract is covered by the Government Procurement Agreement (GPA) and will end on 31 March 2014, with the option to extend for a further period of two years on an annual basis.