AMP Energy, an energy drink brand produced and owned by PepsiCo, has unveiled four new flavors to its energy category- AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape Zero and AMP Energy Watermelon ZERO.
Eyeing consumer research, AMP Energy realized the need to pack its cans with a variety of unique and great-tasting flavors. According to a recent Evaluative Criteria Energy A&U Study, 71% of Energy Drinkers believe having better taste is more important than providing more energy. Consumers also saw a lack of unique and exotic fruit flavors in the category, and with that, AMP Energy set itself apart from the rest by providing energy in a variety of distinctive and enjoyable flavors.
AMP Energy marketing vice-president Greg Lyons said: "We knew energy drink fans were craving some serious flavor innovation in the category. So we made flavor our number one priority when rolling out these four delicious new AMP Energy products."
But new flavor cues aren't just something you can taste - they're also something you can see. The packaging for AMP Energy has been updated to highlight the brand's exciting new flavors - vibrant colors and images of the unexpected fruit flavors found within differentiate AMP Energy from the category and make it clear that great taste can be expected inside the can.
AMP Energy is the perfect blend of unique flavors, caffeine, B-Vitamins and other ingredients for a great-tasting, refreshing energy drink. Fans can try the new flavors at retailers nationally.
Image: AMP Energy line up Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon Zero. Photo: courtesy of AMP Energy.
