Lion Beer Spirits & Wine Australia and wines distributor Jebsen Fine Wines, part of Jebsen Group's Beverage Business Unit, have entered into a long-term agreement to sell some of the most popular Australian and American wine brands in Chinese market.
According to the deal, Jebsen will soon distribute St. Hallett, Petaluma, Stonier, Knappstein and Argyle premium wines which are owned by Lion's Fine Wine Partners, reports the Drinks Business.
Established in Hong Kong in 1991, Jebsen Fine Wines holds a strong position with wine brands, such as Champagne Bollinger, Marchesi de Frescobaldi and Rosemount Estate. Its portfolio includes some of the well-known international brands like Penfolds, Baron Philippe de Rothschild, Taylor's, Bacardi- Martini spirits.
As cited in the drinksbusiness, Lion's Fine Wine Partners managing director Bill Webb said: "China is an immensely important part of our global aspirations. We are delighted to partner with Jebsen Fine Wines - one of the leading importers and distributors of premium wine in China.
"Jebsen has exhibited a long-term commitment to building premium wine brands and, with its extensive distribution footprint, will ensure that our wines are accessible to a wide spectrum of adult consumers across China".
The independent wine distributor operates through six offices and also has invested in wineries and vineyards.
