Bridal couture designer Della Giovanna launched the inaugural collection of edgy, fashion-forward wedding dresses for Fall 2014.
Founded by New York fashion designer Michelle Della Giovanna, the company’s Fall 2014 collection combines the glamour of a traditional wedding gown with the latest trends of today’s fashion runways. The collection features gowns, corset tops and skirts in a variety of silhouettes in silk and cotton, embellished with elements of white leather, metal studs and python skin.
The innovative bridal collection was inspired by Ms. Della Giovanna’s fashion design background and caters to the modern bride who wants a statement-making wedding gown that reflects her contemporary sense of style. The collection brings an alternative design sensibility to the largely traditional bridal market.
“While many brides find the gown of their dreams among the current designers, I saw room to create designs for brides with a different, edgier aesthetic,” Ms. Della Giovanna.
Made locally in New York City, Della Giovanna’s debut collection includes a range of silhouettes from the flattering fit-and-flare to sleek mermaid to knee-length pencil skirts as well as corseted tops offering a variety of necklines. The tops and skirts can be mixed and matched, giving each bride an opportunity to create a unique look for her special day.
“Brides often come to us because they like the top of one dress and the bottom of another, so when conceptualizing this collection, we felt it was important to create a varied selection of tops and bottoms,” said Ms. Della Giovanna. “Plus, some pieces are so versatile that they can be incorporated into the bride’s wardrobe long after the big day.”
