When you've been stuck on a problem or that creative spark just won't come, the chances are you've turned to a cup of coffee to get things moving. A quick java infusion can certainly help, but studies also suggest that just enough alcohol can boost creativity.
Marketing agency CP+B Copenhagen and Danish brewery Rocket Brewing wanted to help drinkers reach their imaginative prime, so they decided to create their own beer to do just that. The firm has now created a beer to boost creativity - and even a bottle that ensures you drink the perfect amount.
The result is "The Problem Solver," it comes with a bottle indicator showing body weights, so the average man can get just the right amount. The firm said that the Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells.
To ensure you reach the optimum creative level, the bottle includes a scale, which determines how much of the beer you need to drink based on your body weight.
The agency does offer a word of warning though: "Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite." That's the difference between writing the next War and Peace and waking up the next morning with a massively sore head (possibly).
Although the Problem Solver is a marketing gimmick, but lucky drinkers can get their hands on a bottle, if they live in Copenhagen. The IPA is being served during after-hours workshops at CP+B and at a local city beer store, so you better get your Problem Solving hat on if you want some delivered to wherever you are.
