Australian wool major The Woolmark Company will exhibit a selection of Merino wool trends, industry services and innovations at SPINEXPO Shanghai beginning from 2-4 September, 2014.
Incidentally, 2014 also marks the 50th anniversary of the Woolmark brand, with the wool company continuing to nurture and develop close relationships within the wool industry.
The Woolmark Company will host ‘Wool Day’, providing those in attendance with an in-depth and comprehensive understanding on Merino wool, as well as a unique insight into The Woolmark Company.
Some of the latest innovations in Merino wool knitwear will also be showcased, including Merino Air, Sculptured Merino, Vintage Merino Knits and Merino Vintage Yarns.
The Woolmark Company said, “Innovations can be introduced into Merino wool at any stage in the manufacturing process - reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.”
Also on display at The Woolmark Company's stand will be the latest edition of The Wool Lab, introducing the new seasonal guide to the best wool trends and products, created to inspire and inform fashion and textile professionals regarding the infinite potential of Merino wool.
Also at the booth is available the ‘Looking for Wool’ sourcing guide, which is an online directory for sourcing wool and wool-rich containing products, both for apparel and interior textiles and which connects suppliers with manufacturers.
The Woolmark Company has also recently launched its ‘Washable Wool’ campaign with a tagline - "Tested by Nature, Tested by Us" to help increase understanding among consumers that wool can be washed in a washing machine.
The campaign informs consumers that Woolmark-certified garments, labelled as "machine wash" or "machine wash and tumble dry" have gone through rigorous testing to make sure it's safe to machine wash and won't felt, shrink or fade.
By educating consumers that wool apparel is easy to care for, the campaign ultimately aims to increase consumer demand for wool apparel.
