Fortegra Financial has introduced a new consumer-focused brand, Fortegra, to meet insurance and protection needs.
Fortegra specialty products vice president Joe Alberti said that the company will provide simple products to address the daily needs of individuals, families and entrepreneurs.
Alberti said that the company's team of licensed agents will work with consumers to help meet specific needs.
The company will offer life and health insurance as well as other protection products, which are offered by Fortegra's affiliates and business partners.
Fortegra has also unveiled a consumer website as part of the launch.
A brand of Fortegra Financial Corporation (FRF), Fortegra provides affordable health, life and accident insurance, and income and device protection for its consumers.