The growth of children's tablets is undeniable, apps are increasingly claiming kids' attention, and the Skylanders craze is spawning new launches from major entertainment brands.
But traditional toy firms shouldn't fear new technology, say experts. Rather, they should wise up and learn how to combine traditional toys with emerging platforms.
In the same month Mind Candy's CEO Michael Acton Smith (pictured, left) has told ToyNews its follow-up to Moshi Monsters will launch on tablets before toys, LEGO's UK boss claims traditional toy firms have nothing to fear from new technology.
Speaking to ToyNews, Acton Smith said: "We've got multiple new brands progressing. They will be about family entertainment and start on tablets.
"If it's successful on tablets, then we will make the bigger bounce into toys, cartoons, films and everything else. [Tablets and smartphones] are where children are spending time, so that's where we've got to go."
