Cegedim Relationship Management has announced that Laboratorios Rubió Spain, a specialty pharmaceutical company, has deployed its Mobile Intelligence for iPad.
The Mobile Intelligence will serve as a cloud-based service for the pharma company's sales force and account managers to better control operational efficiency, and improve targeting and segmentation strategies.
In combination with Cegedim's OneKey, Laboratorios Rubió can enable stronger relationships within Spain's complex stakeholder structurevia product/market-specific data.
Cegedim Hispania general manager Enrico Sanzo said Mobile Intelligence powered by OneKey enables Laboratorios Rubió to continue driving value and innovation through the rare disease therapies.
"Our customer-centric mission is to design intuitive and flexible CRM tools that improve Life Sciences companies' understanding of their constantly evolving markets and strengthen stakeholder networks in order to achieve better efficiency, effectiveness and overall governance," Sanzo added.
